Our services
Technology and service providers for capital markets do what they do best - create leading edge solutions – but often lack the sales and business development expertise necessary to drive revenue. This challenge is typically addressed by engaging sales professionals, at significant cost, without a go-to-market strategy or basic sales tools in place. Orchard Lane helps firms to avoid this ‘hope for the best’ approach by putting in place best practice before the sales team is deployed.
Define
Addressable Market
Orchard Lane helps identify and size the market by segmenting and identifying trends and opportunities to drive revenue.
Documentation
Orchard Lane provides a detailed review and augmentation process, defining the minimum documentation requirements to support the sales process. This is a critical ingredient for
a successful launch.
Recruitment
Orchard Lane can help you hire skilled sales professionals to support your launch. This is not simply a process of hiring individuals with a Rolodex of contacts but rather acquiring highly experienced and talented deal-makers.
Pipeline
Development
Orchard Lane can start building robust sales pipelines for new business lines, enabling sales teams to have qualified opportunities as soon as they are hired or assigned.
Solution Viability
Orchard Lane can engage with your addressable market to provide the necessary intelligence to determine a minimum viable product, plot the return
on investment and optimize a fee
structure for a solution launch.
Legal Process
Orchard Lane provides a legal counsel service to integrate the legal function into the sales process in order to accelerate deal negotiations and deliver governance best practice.
Marketing
and Branding
Orchard Lane can provide you with branding, website design and optimization services, to create an effective brand strategy which will give an edge in highly competitive markets and ensure consistency with your firm’s mission.
Local Representation
Orchard Lane will develop your target market, initiate business development and accelerate sales, dramatically lowering market entry costs and minimizing your risk as the market is tested.